Journal Title:  Journal of Pharmacy Teaching | Vol:  8 | Issue:  4 | Year:  2001   
Print ISSN:  1044-0054 | Online ISSN:     

Applying the Principles of Human Motivation to Pharmaceutical Education

Assistant Professor David Holdford Ph.D. and R.Ph.
Belinda Lovelace-Elmore Pharm.D.

pages: 1 - 18
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Abstract:

Motivational theories from the general management literature were analyzed to diagnose and address complaints about pharmacy student motivation. A list of common motivation-related complaints was solicited from pharmacy faculty and students via town hall meetings, student organization gatherings, personal interviews, and satisfaction surveys. Findings from four motivational theories-Maslow's Hierarchy of Needs, Herzberg' s Two-Factor Theory, Equity Theory, and Vroom's Expectancy Theory-were used to diagnose and explain the reasons for the complaints. Consequently, the theories were employed to develop and describe six basic principles that pharmacy faculty can use to reduce motivation-related complaints and to enhance motivation.